From smartphones to smart glasses: Rokid’s latest AI frames join China’s new device race

Hangzhou-based AI and augmented-reality (AR) glasses maker Rokid on Thursday unveiled a lightweight, AI-powered eyewear device built in partnership with Chinese eyewear brand Bolon, as rivals race to make smart glasses the next mass-market device after the smartphone.

The new model features a 38.5g D-shaped black frame and supports customised prescription lenses, allowing it to be worn like a regular pair of sunglasses with a more fashion-focused look.

It includes a physical control button and a touchpad on the right temple. Powered by Qualcomm’s AR1 chipset, the glasses can record video, take photos, play music and provide navigation.

“AI glasses are approaching their ‘iPhone moment’,” said Misa Zhu Mingming, Rokid’s CEO and founder.

Despite lacking a display, the new device is integrated with leading Chinese AI models – including Alibaba’s Qwen, DeepSeek, ByteDance’s Doubao and Zhipu – enabling a voice-activated digital assistant.

The frame starts at 2,199 yuan (US$310) and prescription lenses cost extra. It carries the branding of Bolon, a domestic eyewear label now part of the EssilorLuxottica group.